Describe the selling proposition for your shoes
Discussion questions:
Describe the selling proposition for your shoes in your chosen country. Select the sales promotion technique(s) that would be applicable for that country. Illustrate with at least two examples of each technique.
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What do you mean by Social media marketing? Give your comments for the 7 myths of social Media marketing.Differentiate between social media marketing from traditional marketing. What are the difficulties faced by social media marketers?
How have interactions between customers and brands changed as a result of the digital revolution?Are marketing communicationsMORE or less effective as a result of the digital revolution? Why?
An example of a cultural blooper would be for an American to: - pressure an Asian job applicant to brag about personal accomplishments. - deemphasize organizational rank when conducting business in Scandinavia.
Case Study: Sick Leave
How does the article parallel the subject matter covered in principles of marketing? The length of critique: 1 to 1 ½ pages.SOURCE OF CURRENT READING ARTICLE: Presented in proper reference page, including page number
What is the company selling?Discuss this in terms of the core benefits, actual products, & augmented products.2. What is the market for the product?
Question 1. What attributes of good organizational leadership do you see Alan Mulally display? Question 2. What changes is he making in rewards, skills and selection of key leaders that are most different from Ford's past
Problem 1. Identify an organization and its leader, analyze the leader's functional role in the organization. Problem 2. Analyze the expectations of the role and how the leader fulfills the expectations of the role.
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