Assignment
In this assignment, you will engage in the development of the following professional competency by describing how firms use marketing research to compete and collaborate in the global economy:
Global Awareness
Marketers engaged in conducting global research must be cognizant of the many factors that can positively or adversely affect an organization, such as cultural, social, economic, competitive, technological, political, and legal environmental conditions. Building and maintaining awareness of the global market conditions requires great effort and diligence in order to minimize risk and maximize profit potential for an organization. Developing communications channels, being aware of cultural nuances, and competitive forces can impact the success of a marketing effort that is invested in the global marketing environment. As a marketing researcher, you must develop a keen awareness for the global marketing environment to protect and improve organizational interests.
Directions for completing this assignment:
To complete this assignment, you will review one scholarly article on Global Marketing Research and write a 3-4 page informative essay in APA style format addressing the following five topic areas(try to cover all of these topics, but if you can't due to the article's limited material, that is fine. It's important to cover as many as you can):
1. Describe the purpose of the global marketing research described in the article?
2. Explain the competitive environment in relation to the marketing research is discussed in the article.
3. Describe how collaboration and social behavior played a role in the global marketing research.
4. In your informative essay explain the following:
Provide a review of how the data was collected?
Provide a review of how the data analysis was completed?
5. In your review of the article, provide a description of the competitive outcomes you see were critical to the
success or failure of this global marketing research?
Review the articles
Customizing global marketing
by:John A. Quelch and
Edward /. Hoff
ENTERPRISE: PERFORMANCE AND BUSINESS PROCESSES
by:NEVEN SERIC, PH.D.,MALJIC VINKO,MATE PERISIC