Research Project Assignment
Instructions
The marketing mix is used within the implementation of the marketing strategy. Select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:
• soft drink,
• fast food/restaurant,
• hotel,
• cell phone provider,
• banking,
• automobile,
• airline, or
• entertainment.
Provide an example of the four areas of the marketing mix-product, price, placement, and promotion-used by each of your selected companies.
Discuss where their marketing mix strategies are similar and where they are different. Explain why.
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.
Also, consider the element of ethical promotion and social responsibility toward consumers.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.