Problem: Select a prominent business leader who has increased his or her company's sustainable business practices. Briefly describe the steps this leader took to improve the company's sustainability. Among the possible leaders are Nicole Basset of Patagonia, Lorraine Bolsinger of GE, Richard Branson of Virgin Group, Linda J. Fisher of DuPont, Gary Hirshberg of Stonyfield Yogurt, Hannah Jones of Nike, Richard MacLean of Competitive Environment, Anita Roper of Alcoa, and Marie Ziegler of John Deere.
Q1. Describe the personality traits, management style, and leadership qualities that helped him or her lead the company to a successful implementation of new practices.
Q2. Describe how this leader instilled a culture of sustainability at his or her company.
Q3. Describe general management strategies you use as a business leader to increase sustainability in your field.