Assignment:
Based on the product or service you selected for your Marketing Plan: Phase I Paper, prepare a 1,400-1,750-word paper in which you address the following:
a. Identify the segmentation criteria that will impact your target market selection. Identify your target market.
b. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.
c. Analyze current competitors and define the competitive landscape for your product or service.
d. Keep thinking of PowerPoint slides. If you are working on them, I would love to see your progress, but they are not required for this assignment.
You should cite your papers using the APA format, BUT
for all other elements, you need to adhere to the document "Requirements for Getting the Best Grade Possible" and the weekly assignment rubric which will be posted in The Course Materials Folder.
Remember, use strong details to open and close your presentations with. Grab our attention and make us want to learn more. Then make a strong summary (with details) of the key points.
Do not be afraid of using visuals - even on the title page. They help to explain, as well as, possibly entertain