Aim: A study of the marketing environment and strategy of Aesop
· Describe the marketingbackground of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)
· Analyse the main products, services, suppliers and customers of the company (10%)
· Describe the following marketing strategies used by the company
o pricing (10%)
o promotion (10%)
o distribution (10%)
· Compare the marketing mix to its competitors (10%)
· Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)
· Appendix: Include a Swot analysis and positioning chart (10%)
· Presentation (10%)