Solved: Describe the market and the major segments for chocolates, Marketing Management

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Describe the market and the major segments for chocolates

Assignment: New Product Positioning

· Describe the market and the major segments for chocolates.

· Review customer needs.

· Identify major competitors and assess their competitive advantages.

· Develop a perceptual map for chocolate bars.

· Select a competitive positioning for new product Chocal from the Dominican Republic.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe the market and the major segments for chocolates

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