Assignment:
Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:
Describe the main line of business of the company
Name four of the countries in which the company operates
Explain, in detail, the implementation of the 4P's marketing mix concept by the company
Describe any differences observed in the implementation of this concept, from one country to another.
Present your findings as a 4-5 pages Word document formatted in APA style.
Submit your assignment.
Submitting your assignment in APA format means, at a minimum, you will need the following: