Discussion:
Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). (10%) In addition, select two organizations with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics. Compare and contrast how the two companies use the marketing mix (10% each element or 40%) Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists. (5%)
Format your paper consistent with APA guidelines.