Describe the four elements of the marketing mix


Marketing

Prepare a 700 - 1050 word minimum paper describing the four elements of the marketing mix (product, place, price, promotion) for a product or service of your choice. Describe how each element is implemented within a specific organization and how they relate to that organization's marketing strategy. In addition, describe segmentation criteria, including demographic and psychographic elements and the current stage of the Product Life Cycle. Be sure to identify the name and type (profit, non-profit, government, etc.) of the organization and its product or service offering. A basic understanding of the product or service's competition is essential. Include them as an appendix or embed them in the paperNet MBA and other such sites are not allowed as references.

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Marketing Management: Describe the four elements of the marketing mix
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