Marketing assignment
Tourism Development in Kuwait: Reality and Future
The government of Kuwait is keen to promote Kuwait's tourisms sector and develop it as a way to diversity sources of income and create more opportunities for young people. The inauguration conference on tourism titled "Tourism and Development: Reality and Outlook" was held at JW Marriott Hotel at the end of March 2016. The event was held under the motto "Tourism is a need and a purpose" and was organized by the Information Ministry's Tourism Sector and Leaders Group for Consulting and Development. The Minister of Information and Minister of State for Youth Affairs attended the conference.
The government plans to develop Kuwaiti's tourism strategy and implement many vital projects, including diverse cultural activities undertaken by the Ministry of Information's tourism sector and the National Council for Culture, Arts and Letters. The main goal is to make Kuwait a global touristic destination with its historical, archeological, and cultural legacy. At the conference ministers agreed that tourism development is important for the country's economic and financial development, especially for jobs creation. The vital role of tourism and the entertainment industry as an important outlet for the social, cultural and local sectors was emphasized. It was concluded that tourism development is urgently needed in Kuwait, especially since most countries worldwide-adopt tourism as an integral part of their national economies.
You will need to do the following:
1) 1- Identify and describe the existing tourism attractions in Kuwait that in your opinion would be of the biggest interest to potential tourists coming to Kuwait (Arab and non-Arab tourists; Muslim and non-Muslim tourists). (You can see on instagram " @mashro3y_q8y" this person he posts videos about the future developments in Kuwait )
2- Identify the attractions that are missing in Kuwait and which in your opinion should be developed/created in order to draw attention of international tourists. (First thing that should be developed is the airport, entertaments, new waterparks + beach activities + museum's + use the islands)
3- Justify why these attractions should be introduced. (Decrease in oil prices and we don't have anything to rely on. Only oil)
4- Develop a specific international marketing strategy (product, price, promotion, and people) that would promote Kuwait as a new tourism destination, develop its unique image, and encourage tourists to come. (Important)
5- Compile a bibliography on your topic. Select minimum five references, including academic journal articles (by accessing the GUST online library) and articles from daily newspapers. All references must be cited in the main body of your assignment and in the References List.
6) 66- Your assignment should start with the title of the project. You should conform to the APA (American Psychological Association) style of writing and clearly type the text without any spelling or grammatical errors. The text should be double spaced, 12pt Times New Roman font, with 2.5 cm (1 inch) margins on all four sides. All tables and figures incorporated in the text must be numbered and have titles. Assignment should be no longer than 10 pages (all inclusive). All pages must be numbered. The title of your assignment must be written in BOLD capital letters using 12pt Times Roman font. All sub-headings (e.g. Introduction, Section 1,2,3 or 4, Conclusion, References) should also be in BOLD capital letters using 12pt Times New Roman font.