Read the Stretch'r Wings, Inc. marketing plan at the BPlans (bplans.com) Web site.
Provide an analysis of the sales portions of the Stretch'r Wings (a hypothetical company) marketing plan at BPlans. Their sales approach is described in Sections 5 and 6 of the plan.
To find this sales approach:
• Click Browse free sample plans.
• Then click Aircraft Equipment Maker Business Plan to find the Stretch'r Wings, Inc. marketing plan.
Consider the following:
• Describe the components of their sales approach.
• Discuss whether or not you think their sales plan is effective for a business in that market with that marketing mix.
• Discuss whether or not you think they have enough detail in their business plan to effectively communicate their sales plan.
• Suggest additions and changes to their sales plan to make it more comprehensive and to better communicate the sales approach.
2 pages long.