Journal 1
Identify one ad (a static ad, not a commercial) you have seen that made you want a product or that you actually purchased a product you had not bought before. Evaluate it, and then reflect on the following questions.
- What product does this ad attempt to market, and where is the ad from? (Provide a website link or upload the picture. If this is not available, describe the ad.)
- Who is the intended audience for this ad?
- Which component(s) of attitudes (e.g., affective, behavioral, cognitive) most appeal to you with this ad?
- Knowing what you do about persuasion tactics, why do you think the ad was effective in catching your attention and making you consider purchasing the product?
Journal 2
In this journal assignment, identify a time when you, or someone you know, was part of a group that suffered from social loafing. In your response, address the following items.
- Briefly explain how social loafing applied to the behaviors of your group members.
- Describe strategies that you think could have increased or decreased the likelihood of social loafing occurring in your group.
- Based on your answers above, what do you think would have been the best course of action to reduce social loafing in your group? How might your recommendation change if you were the one engaging in social loafing versus other group members?
Journal 3
Think of a time that you used the concept of catharsis as a way to release frustration or anger. In your journal response, describe what you did to engage in catharsis. Then, discuss both the positive and the negative outcomes to which using catharsis led. Considering these outcomes, what might you do differently in a similar situation? What actions may be more successful in moving forward and/or feeling better?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.