Presentation to Executive Team
Situation:
Imagine that you are the head of Corporate Communication in an organization that has yet to embrace social media. Assemble a presentation for the Board/Executive Leadership Team to persuade them that social media is necessary for prudent and effective crisis management. Your goal is to gain their confidence, resources, and overall endorsement of your plans to include social media in the organization’s crisis response.
Your presentation should be at least 10 slides in length with speaker notes included for each slide. There should also be a title slide and a presentation slide not included in the 10 slides. (Resources for effective PowerPoint presentations can be found on the Success Center’s Resources Page under Writing Resources and then Writing Skills: https://mycsu.columbiasouthern.edu/student/learningresources/online/writing_resources/WritingSkills/ )
It should be included descrioption of atleast three social media tools, different social media tools, how each is being used to communicate during crisis management, and rules for how to get your message across efficiently, effectively, and succinctly using these tools.
Description
Stresses that managers must be in a position to communicate effectively during crisis situations. Knowledge and specific skills are presented in this course to assist managers with effective communication during stressful or emergency
situations.
Textbook
Jordan-Meier, J. (2011). The four stages of highly effective crisis management: How to manage the media in the digital age. Boca Raton, FL: CRC Press. Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons.
Burson, T. E., Brooks, B. W., & Pupchek, L. S. (2010). Skydive Carolina - "Welcome to my world". Journal Of Critical Incidents, 3110-116.
Retrieved from Business Source Complete database.Reynolds, B. J., & Earley, E. (2010). Principles to enable leaders to navigate the harsh realities of crisis and riskcommunication. Journal Of Business Continuity & Emergency Planning, 4(3), 262-273. Retrieved from Business
Source Complete database.
Learning Outcomes
Answer the following questions:
Q1. Explain the stages of a crisis.
Q2. Assess levels and types of risk and crisis for the purpose of appropriate communication.
Q3. Recommend effective communication in various crisis situations.
Q4. Compose a risk or crisis message utilizing key techniques for maximum effectiveness and response.
Q5. Recommend avenues for damage control when rumors, sabotage, or other complications interfere with effective
crisis communication.
Q6. Demonstrate how to develop a relationship with the news media for the purpose of mass communication with the
public.
Q7. Contrast the benefits and pitfalls of using social media and other technologies in risk and crisis communication.
Q8. Develop a communication plan for a crisis situation in your field.
Q9. Profile the a audience intended to receive the risk or crisis communications to ensure maximum comprehension of
messages.