Describe positioning strategy of your company or business


Assignment: Boiling Point At SOUTHERN CALIFORNIA

Positioning

- Competitive Advantage

This is your assessment of why potential customers will choose to buy your product in place of your competitors. Analyze the advantages of your company as follows:

1. Physical attributes

2. Price

3. Service

4. Personnel

5. Better value to customers

- Positioning

Describe the positioning strategy of your company/business. How your company/business positioned the product to the competitors: make the differentiation points stand out here!

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe positioning strategy of your company or business
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