Describe monetary disincentives your program will highlight


Assignment

QUESTION # 1

Discuss the ethical considerations of these two scenarios: 1) concerns that ecstasy-testing volunteers at dance clubs will increase the use of the drug; 2) concerns that distributing coupons for lockboxes during a safe gun storage campaign will send the message that gun ownership is a social norm and thus increase gun ownership.

QUESTION # 2

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Written Assignments in this course will build on each other. Write a 2 pages paper that covers the following points.

• What, if anything, the audience will have to pay for the goods and services you identified in last week's paper for your social marketing campaign.

• Describe any monetary incentives your program will provide for your target audience. If there are no monetary incentives, explain why you chose not to use them in your program.

• Describe any non-monetary incentives your program will provide for your target audience. If there are no non-monetary incentives, explain why you chose not to use them in your program.

• Describe any monetary disincentives your program will highlight. If there are no monetary disincentives, explain why you chose not to use them in your campaign.

• Describe any non-monetary disincentives your program will highlight. If there are no non-monetary disincentives, explain why you chose not to use them in your campaign.

• Explain where and when (place) you will encourage and support the target audience to perform the desired behavior. Include a discussion of where and when the target audience will acquire any related goods or services.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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