CASE STUDY:
Indicative Assessment Requirements for the Module;-
A business report (with an executive summary), as opposed to an essay style is preferable. The analysis undertaken should be relevant to the question under consideration. Marks will be added for originality in research and approach to the question
The assignment should include a title page, a table of contents and an executive summary. Single spacing is acceptable. The Harvard referencing system should be adhered to throughout. Endnotes are unacceptable. The bibliography should be based on primary sources (where applicable) and secondary sources and should be very comprehensive.
Description of Assessment Requirements:
The assignment should make an informed analysis of the correct choices of entry for the firm and provide a critical analysis of their adopted strategies and the factors which assist/hinder its successful execution should be undertaken. Importantly exploration should be made of the product or service to be internationalised, the appropriate choice of market, the nature of the market especially any regulatory issues that may help or hinder the sales or marketing and explore the effectiveness of the market entry strategy used to enter the country. The report should also focus on the competitive pressures from local entrants and new potential foreign entrants. Ideally the report's focus should be on an HR strategy of the organisation and how it attempted to support the culture and implementation of the Starbucks strategy.
Module Learning Outcomes to be assessed:
• describe international business practices and discuss how they are being shaped by economic theories, financial, socio-cultural and political forces; with particular emphasis on the business practices of UK's major trading partners;
• identify general, and special problems, issues facing managers of international business operations;
• discuss the appropriate criteria for the form and location of international operations;
• discuss the strategies, tactics and manoeuvres of international marketing as they relate to managing an international business enterprise;
• demonstrate an understanding of UK's international performance, position, and problems, as well as opportunities and alternatives;
recognise trends and reactions in worldwide companies based in industrial or less developed countries.