Assignment: IKEA Case Study
1. How would you describe IKEA's overall approach to international expansion? What were some of the important successes and challenges it experienced along the way?
2. What macro- and micro-political risks did IKEA face when it first considered entry into Russia? What kinds of preemptive and/or proactive political strategies might it have pursued to mitigate these risks?
3. How should IKEA respond to some of the recent scandals concerning product contamination, sourcing, and working conditions?
4. What motivation, leadership and international HR approaches has IKEA pursued to achieve its international success? What additional steps might it consider given its expanding global reach and impending change in leadership?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.