Describe how you would organize the marketing units for the


Marketing units may be organized according to functions, products, regions, or types of customers. Describe how you would organize the marketing units for the following:

a. Toothpaste with whitener; toothpaste with extra strong nicotine cleaners; toothpaste with bubblegum flavor

b. A national line offering all types of winter and summer sports clothing for men and women

c. A life insurance company that provides life, health, and disability insurance.

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Marketing Management: Describe how you would organize the marketing units for the
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