Assignment:
1. Reflecting on your personal experiences today, describe how you were affected by marketing. What behaviors were influenced and in what manner? What role did particular brands play? What role did technology play?
2. Share an example of a purchase you recently made which was part of an ongoing relationship with the seller. What influenced your purchase? In what way did the seller tailor the message, the product, the price or the method of distribution to you? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? What role did technology play, if any?