Assignent: Trends In Marketing Communications
Create a 10- to 12-slide presentation with speaker notes in which you include the following:
• Describe the company and the product or service that you researched.
• Describe the current target market for this product or service, and include an analysis of the following:
• Buyer behavior (e.g., how much do they buy, when do they buy, where do they prefer to purchase)
• Decision-making processes that current buyers use to select products or services (e.g., what features do buyers find most important when selecting the product or service, and why)
• Analyze purchasing trends that may affect current buyer purchasing decisions.
• Determine potential new market opportunities based on market changes or consumer purchasing trends.
• Summarize your conclusions, and present a marketing proposal to sustain or grow your potential market over the next three to five years.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.