Marketing Essay Assignment
In the first CLP, you discussed a popular mainstream article that you found dealing with a product and its consumer market. Using a new current event article, discuss the following:
In the first paragraph, cite the name of the article, the author, the source, and the date. Then briefly summarize the essence of the article (who, what, when, why, where, how?). As the final sentence in this paragraph answer the question: "Why is this article a good choice to help you learn more about product?"
In a second paragraph, identify whether the product mentioned in the article is a consumer or business product. Specify what you think the "core" is in terms of features, quality, etc. (Note: Typically, the core of a product includes the product itself, the design features, and the functional features. It also includes a packaging component -- quality, price, package, styling, trademark, brand name, and any support services (e.g., delivery, warranty, spare parts, repair and maintenance, installation, instructions, and any other related services). You may need to research this information if not specifically included in the article you chose.
In a third paragraph, identify where you think your product or service is in the PLC (Product Life Cycle). Be sure to explain why you think it is where it is. Then briefly discuss other product issues such as liability, safety, and/or social responsibility. If your product is a new product, what do you see as the requirements (money, time, people, etc.) you might need to successfully launch it?
Finally, in a fourth paragraph, describe any warranty, branding, and/or packaging considerations. Pay attention to such things as labeling requirements, product protection concerns, and possible cultural sensitivities (i.e., you don't want to use green packaging in Malaysia because green = jungle = malaria = death).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.