Discussion 1
Watch the video, Integrating All Four Ps, and answer the following questions:
Question One
· Describe a company that you believe represents the 4Ps well and provide examples of why you believe they are successful at it.
Question Two
· Describe a company that you believe does not do well at putting the 4Ps into practice and provide two examples of why you believe they struggle with it.
Question Three
· What recommendations would you give the company who needs to update its approach? Search the Strayer Library and/or Internet for an article that supports your position and post the link in your thread for everyone to read.
Discussion 2
Watch the video, Creating the Marketing Plan, and answer the following questions:
Question One
· What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.
Question Two
· What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.
Question Three
· Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.