Question: Demonstrates conceptual grasp of key terms and analytical approach to topic reading within 500-word limit
• Use appropriate referencing (APA or Chicago)
• Double-space the assignment
• Number each page
• Use a wide margin
Choose any 3 essential readings (500-words each summary):
a. Culture
Key concepts: 1. Anthropology
2. Ethnography
3. Cultural intermediary
4. Occupational culture
5. Postmodernism
Essential reading: Set text: Ch. 2 Public relations in the postmodern city: An ethnographic account of PR occupational culture in Mexico City
b. Social media
Key concepts: 1. Social media
2. Public sphere
Essential reading: Set text: Ch. 7 Pragmatism, semiotics and sacred truth
c. Popular culture
Key concepts: 1. Popular culture
2. Representation
Essential reading: Saltzman, J. (2012). The image of the public relations practitioner in movies and television, 1901-2011. The IJPC Journal, 3, 1-50.
d. History
Key concepts: 1. History
2. Historiography
3. Progressivism
4. Ideology
5. Professionalisation
Essential reading: Sheehan, M. (2007, November). Australian public relations campaigns: A select historical perspective 1899-1950. Australian Media Traditions: Distance and Diversity: Reaching New Audiences. Sydney.
e. Globalisation
Key concepts: 1. Public relations
2. Globalisation
3. Cosmopolitanism
4. Modernism
5. Critical studies
Essential reading: Sriramesh, K. (2009). Globalisation and public relations: An overview looking into the future. PRism, 6(2).