Question: 1- Define marketing and discuss how it is more than just "telling and selling." Answer the claim that marketing "makes people buy things they don't really need.
2- Discuss the trends impacting marketing and the implications of these trends on how marketers deliver value to customers.
3- Explain why is it important for all departments of an organization--marketing, accounting, finance, operations, management, human resources, and so on--to "think customer." Why is it important that even people who are not in marketing understand it.