Prepare a three- to five-page paper (not including title and reference pages), formatted according to APA style as outlined in the Ashford Writing Center, that details the importance of ethical behavior and its significance in persuasion. Define at least two ethical theories in your paper, and identify and describe the impact that ethical practices have on persuasion. Your paper must include at least three outside scholarly sources to support your opinions. You should choose an effective example to clearly illustrate your viewpoints such as a current event issue or personal experience.