According to Porter's discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola? Why, or why not? If you worked for another soft drink company, what strategies could you and your new soft drink company use to impact the dominance of Pepsi and Coke in the global marketplace? Why?
Question 1: Define competitive intelligence.
Question 2: Discuss the most commonly practiced form of forecasting.
Question 3: Define a value chain and the significance of the center of gravity. Please also provide an example of a value chain from your place of work or from a company that you have researched.
Question 4: In what ways may a corporation's structure and culture be internal strengths or weaknesses? Look at your organization, and analyze its structural and cultural strengths and weaknesses. How can the weaknesses be improved?