CSR Media Campaign
1. CSR Media Campaign
Develop an advertising/public service/media campaign for the CSR initiatives for Home depot .
Introduction
• Provide a synopsis of the company and the CSR initiatives upon which you intend to focus during this media campaign.
Objectives
• Describe the objective of the ads. What is the message that you are trying to convey?
Media and Audience
• Describe the media you would you use for each CSR initiative in the campaign. Describe the target audience for each CSR initiative in the campaign.
Implementation
• Describe the strategies for implementing the campaign.
Conclusion
• Summarize the importance of communicating CSR initiatives to stakeholders.