Cross cultural comunication and international business


Problem:

I'm planning to sell a Canadian product (ice cider) in an overseas market. What should I do in preparation of launching my product in UK.

I really need a detailed information about this, since im planning to do it in one month or so, I know that in UK they like cider and they have pear cider and apple but what they don't have is the ice cider. I'm willing to try.

I think this is more about cross cultural comunication (I need to know what kind of blunders might encounter, traditions, how English people are in the sense of a new foreign product) and international business.

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Other Management: Cross cultural comunication and international business
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