Problem:
Identify a crisis event that is being discussed in the media. It can relate to an individual (ex. Tiger Woods) or an organization (Toyota). Analyze the organization's or individual's vulnerability and outline specific steps that have been taken to handle the crisis. What other suggestions do you have for handling the situation? It is not necessary to "take a stand or position" on the issue---just deal with it as you would if you were assigned as the PR firm.
Your paper should include the following:
An introduction and conclusion summarizing your main points
References and citations for any sources used (websites, newspapers, etc.). Please include a reference page.
4 pages of text (not including title page or reference page)