Creative strategy is part of lsquohow do we get there, Marketing Management

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Creative strategy is part of lsquohow do we get there

1. Creative strategy is part of ‘how do we get there?' Discuss the very different personal communication and customer satisfaction programme that Audi put into practice.

2. Discuss the importance of recruitment, training and development within a company like Audi.

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Marketing Management: Creative strategy is part of lsquohow do we get there

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Marketing Management: Creative strategy is part of lsquohow do we get there

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