Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the "NAB Company Portfolio". The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.
Please respond to the following:
• Create your NAB company name and explain its significance.
• Develop your company's Mission Statement and provide a rationale for its components.
"Supply and Demand" Please respond to the following:
• From the scenario for Katrina's Candies, examine the key factors affecting the demand for and the supply of a good in general and Katrina's Candies specifically. Distinguish between a change in demand and a change in the quantity demanded (movement along the demand curve).
Propose two methods in which organizations that provide the good may utilize this information.