Assignment: Social Media Research
1) Choose a national brand (and one product or service)
2) Do basic research to learn about the brand, the product or service, and its target audience.
3) Do research in determining the brand/products social media presence on at least 3 different social media platforms.
4) Create a research survey/questionnaire to ask people about their social media habits, likes, dislikes. Use as your task of trying to improve the brand/product's social media efforts.
5) The survey must have at least 10 questions.
6) The survey should have 2 demographic/geographic/or technographic questions.
7) There must be at least one open ended question.
8) Be sure to ask them specifically about what they would like in social media from the brand / product you chose.
9) Tabulate your results, and put it in the form of a report you would give to a marketing manager at the brand you chose.
The surveys may be printed, electronic, or personal interviews. Please provide a copy of the survey, tabulations, research, findings, and recommendations as a part of the paper you turn in.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.