Assignment: Marketing Business Report
International Management in Action: The Political, legal and Technological Environment
Business Report - Delaying Entry into Russia Market
Doing business overseas cannot happen without learning about and trying to understand the customs, cultures, and work habits of people in other countries. Equally, effective management styles must be developed. The example of Russia follows. Russia is moving from a central to a market economy, and management is changing along with that new direction. The United States and Russia interpret "partnerships" differently. Management in Russia is more authoritarian than that of the United States; the chain of command, responsibility, communication, and the decision-making process are all affected by this difference in management style. Looking back at history and incorporating the evolutionary knowledge can aid the understanding of emerging economies.
Task
1. Create a two-to-three page business report as you would submit to your CEO of why you feel a planned entry of the company "Happy Hamburger" into the Russian market should not be rushed. The executive team has decided to go full steam ahead, but you see pitfalls in hurrying this move.
2. State your reasons, with facts to back them up. This means citing your sources. This U.S. - Russia Business Council website, may be of some help, but also use your textbook. Your personal opinion does not count.
3. Do not write as you speak, remember this is a report, designed to persuade the CEO to hold off. This is not a reflection paper or a letter.
4. Discuss political, legal and technological aspects of market entry and consider the following in your response as well: Act of state doctrine, Doctrine of comity, Foreign Corrupt Practices Act (FCPA)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.