Asignment: Marketing Plan Social Media Marketing
You are required to write a comprehensive social media marketing plan for a chosen company.
You will prepare a social media marketing plan for the ACC Company that is working on introducing a healthy drink called Blendo to the college students. The company is looking for a marketing plan that can be implemented in social media.
You can use your creativity for this project to make it unique.
The purpose of this project is to demonstrate the depth of your understanding of this course.
Use the following outline:
1. Executive Summary
2. Situational Analysis
SWOT
Target market
Pertinent environmental factors/forces/trends
Past performance, trends, projections
Current strategies
3. Marketing objectives
4. Marketing strategies
5. Marketing tactics (how to implement strategies)
6. Control/Evaluation/Budget
7. Summary
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.