Discussion:
Select a current product with which you are familiar, and pitch a new IntegratedMarketing Communication plan (IMC) to your client. Create a MicrosoftPowerPoint presentation of 8-10 slides that includesthe following components:
• Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
• Create a print ad and a video broadcast for the product featuring
your new strategy (Youtube TM, video, or power point storyboard is acceptable).