Assignment: MARKETING, A HEALTHCARE PERSPECTIVE
Topic: Basic Elements of Marketing
Length: 3-5 Pages.
Research a local health care organization of your choice, and complete the following tasks:
• Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
o Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).
• Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.
• Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
• Are you the market leader, a challenger, a follower, or are you creating a market niche?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.