Fairmont Easel is a family owned and operated art studio in the heart of Fairmont, WV. The studio offers individual and group painting and drawing lessons. The studio has been in operation for over 20 years and is seeking your advice about websites. They currently do not have a website, but want to draw in more business with a website.
Fairmont Easel has a family member that is a graphic designer, but they have hired you to analyze websites. They want two examples of excellent websites and one example of an ineffective website. They do not want Fortune 500 website comparisons. The comparisons do not need to be of the same business type (art studio).
Create a formal report to give to Fairmont Easel with your findings.
1. Find and analyze two effective websites and one ineffective website (a total of three websites). These cannot be Fortune 500 companies.
2. Determine: What made the effective websites effective? (Ease of use, colors, layout, interactive items, videos, etc.)
3. Determine: What made the ineffective website ineffective? (Difficult to use, colors, layout, lack of interactive items, no videos, etc.)
4. Research current trends in website development and determine elements Fairmont Easel should incorporate. (Cite your sources.)
5. Research web browsing trends (hours on the internet, why consumers use websites, the impact of websites) and look for statistics.