Convert some of the foreign prices to us dollars and, Marketing Management

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Convert some of the foreign prices to us dollars and

1. What factors do companies consider when deciding on possible global markets to enter?

2. Visit www.ikea.com and compare a catalog from one country to that of another. Note the prices of some of the products. Convert some of the foreign prices to U.S. dollars and compare them to the prices in the U.S. catalog. Are the prices equivalent? Are they consistently higher or lower?

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