What question is trying to be answered by utilizing the BCG Matrix?
Middle managers attempt to answer what questions?
Select an industry and give an example of a product/service in each of the BCG Matrix sections.
Select an industry and provide examples of products and services that compete in the following areas:
(1) cost leadership,
(2) differentiation, and focus/niche.
Compare and contrast Business to Business and Business to Consumer buying behaviors. How are they similar? How are they different?
Compare and contrast various types of market research. What are the pros and cons of each?
Compare and contrast various types of market research. What are the pros and cons of each?
Select a product/service and create two target markets. Be very specific.