Consumer behavior compare and contrast your own buyer


Question: Consumer Behavior Compare and contrast your own buyer decision behavior for two products - one that is high involvement, the other that is low involvement. Discuss which of the steps in the 5-step buyer decision process and why? The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

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Marketing Management: Consumer behavior compare and contrast your own buyer
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