Assignment:
Cultural Exchange and Marketing Strategy
Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project
Part 2. Using the same company of choice (PepsiCo) that is proposing an expansion opportunity overseas (India), conduct a strategic audit on the following areas:
• Internal environment
• External environment
• Strengths
• Problem analysis
• Recommendations and implementation costs
• Evaluation and Control Processes
Submit a two- to three-page Word document using 12-pt. font and APA format