Assignment:
Create a 400-600 words that answer to the following questions with your thoughts, ideas, and comments. You must Be substantive and clear, and use examples to reinforce your ideas.
Understanding Advertising and Public Relations
Using the course scenario as your example, discuss the following:
Define advertising, and explain it through a banking-related example.
Define public relations, and explain it through a banking-related example.
Compare and contrast these concepts as they relate to marketing.
Illustrate how these are components of the overall marketing mix.