A. Cover Page
1. Marketing Plan for Beauty By Leilani
2. Proposed by:Leilani Crespi
3. Submitted to:
4. Date:
B. Table of Contents Suggested number of pages
1. Executive Summary 1.0
2. Company Description 0.5
3. Strategic Focus and Plan 1.0
a. Mission/Vision Statements
b. Goals
c. Core Competency and Sustainable Competitive Advantage
4. Situation Analysis 1.0
a. SWOT analysis
• Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
• External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
b. Industry Analysis
c. Competitor Analysis
d. Customer Analysis
5. Market-Product Focus 2.0
a. Marketing and Product Objectives
b. Target Markets
c. Points of Difference
d. Positioning
6. Marketing Program 2.0
a. Product Strategy
b. Price Strategy
(i) Breakeven Analysis
c. Promotion Strategy
d. Place (Distribution) Strategy
7. Financial Data and Projections 1.0
a. Past Sales Revenues
b. Five-Year Projections
8. Organizational Structure 0.5
9. Implementation 1.0
10. Evaluation and Control 0.5
C. References
This should be followed as the exact outline seen above.
Final Marketing Plan
Completed Marketing Plan should include all sections listed in the marketing plan outline. It should include headings for the various sections of the marketing plan. APA format should be used, and three references are required. Be sure to list all references that you consult (both print media and online).
Attachment:- week4.docx