Assignment
Complete a 700-800 word critique of a business article on an area of your interest (marketing, tourism, HR, etc.) from a refereed journal. Attach an electronic copy of the article, and include a cover page containing your identifying information. The report will be judged on
• overview of the content of the article
• value of the content, effectiveness of evidence
• appropriateness of method and methodology
• spelling, writing style and composition
Academic Journal Criticism
_ some simple ways to judge an article
_ titles, abstract, table of contents tells us about relevancy
_ the number of citations may tell us something about usefulness and acceptance
_ the impact factor of the journal may tell us about the quality of the journal
_ they may help us to discern obvious problems with an article
_ some questions we may ask about an specific article:
_ is the main research question or problem statement presented in a clear and analytical way?
_ is the relevance of the research question made transparent?
_ does this study build directly upon previous research?
_ will the study make a contribution to the field?
_ is there a theory that guides the research?
Academic Journal Criticism
Questions...
_ is the theory described relevant and is it explained in an understandable, structured, and convincing manner?
_ are the methods used in the study explained in a clear manner?
_ is the choice of certain methods motivated in a convincing way?
_ is the sample appropriate?
_ are the research design and/or the questionnaire appropriate for this study?
_ are the measures of the variables valid and reliable?
_ has the author used the appropriate quantitative and/or qualitative technique?
_ do the conclusions result from the findings of the study?
_ do the conclusions give a clear answer to the main research question?
_ has the author considered the limitations of the study?
_ has the author presented the limitations in the article?
Article: Strategic customer engagement marketing: A decision making framework by Agarzelim Alvarez-Milán, Reto Felix, Philipp A. Rauschnabel and Christian Hinsch.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.