Discussion questions:
1. Describe how Geoffrey B. Small actively implements the marketing concept.
2. Compare and contrast the four marketing management philosophies that companies choose to adopt.
3. Identify the type of marketing management philosophy employed by the Geoffrey B. Small company.
4. Discuss how the Geoffrey B. Small company can use social media to demonstrate their commitment to the marketing management philosophy they employ.
5. References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.