Discussion for Marketing - Communications
Write 1-2 paragraphs for a discussion post.
An integrated approach to marketing enables companies to focus marketing communications and deliver a clear, consistent message to consumers via multiple communication vehicles, thereby making a greater impact.
During this discussion, share an example, including a link and/or image(s), of an integrated marketing campaign and answer the following:
• Why did you make this choice as your example of an integrated marketing campaign?
• What key message is the company trying to communicate? (Remember, the message includes not only what the words say but also the underlying message!)
• Compare and contrast at least two marketing tactics used in the campaign. Why do you think those tactics were chosen?