Company Case:Southwest Airlines: Waging War in Philly
Paragraph 1 - 2-4 sentences SUMMARIZING case. What is the current situation? +
Paragraph 2 - 2-4 sentences ANSWERING one (1) of questions posed BELOW.
ü Your written submission should NOT exceed one (1) page.
ü Use standard 8.5" by 11" size, double-spaced, 11- or 12-point font of your choice, and appropriate margins.
ü Include your NAME, TUid, Section #, and "ACTIVITY: Southwest Airlines" at top of the page.
DO NOT create a cover page or use a cover.
ü Work that is incomplete or not submitted in proper form will receive zero (0).
Company Case:Southwest Airlines: Waging War in Philly
Questions for Discussion
1. How do Southwest's marketing objectives and its marketing-mix strategy affect its pricing decisions?
2. Discuss factors that have affected the nature of costs in the airline industry since the year 2000. How have these factors affected pricing decisions?
3. How do the nature of the airline market and the demand for airline service affect Southwest's decisions?
4. What general pricing approaches have airlines pursued?
5. Do you think that Southwest will be able to continue to maintain a competitive advantage based on price? What will happen if others carriers match the low-price leader?