Case Study:
Communication Efficacy
Being able to communicate effectively with employees and other stakeholders is an important skill for a leader or manager. Getting your point across is essential.
Using the online resources, locate and read the following article:
Rodman, L. (2001). You-attitude: A linguistic perspective. Business Communication Quarterly, 64(4)
https://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp?sch=auo&turl=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=5949866&site=ehost-live
Complete the following:
1. Use the Internet to locate two passages that are examples of business communication. Analyze and evaluate the passages.
2. Use the principles discussed in the article You-Attitude: A Linguistic Perspective, to rephrase the passages in a manner that increases communication efficacy.
3. List the principles you used in each passage and explain how and why they have enhanced communication.
4. Write a paper and include the selected passages, the rephrased passages, and a double-spaced one-page list of the communication principles used for each passage along with the rationale behind their usage.
5. Write a 2 to 3 page paper in Word format. Apply APA standards to citation of sources.