1) Discuss the effectiveness of The Coca-Cola Company's strategy in the light of its internal strengths and weaknesses, and external threats and opportunities.
2) Has the company created any sustained competitive advantages?
3) Identify any unaddressed threats or missed opportunities.
4) What can The Coca-Cola Company do to build on its strengths and shore up its weaknesses by altering its strategic choices?
5) Comment on how your view of The Coca-Cola Company's vision and mission has changed or has been reconfirmed by this process of strategic analysis. Would you make any suggestions to revise the strategy, mission or vision?